Go see the Doc film Helvetica, by Gary Hustwit. A pure celebration of Modernism, neutrality, type, graphic design, and everything! Not my favorite font, but maybe the film can persuade me. Just watching the clip of Wim Crouwel, the Dutch typographer, made me find a inkling of love for the "corporate" type font.
June 13 AIGA San Francisco Premiere, San Francisco CA, USA Landmark Embarcadero Theaters, 7pm & 10pm. Q&A with Gary Hustwit.